The showroom entrance consisted in that the visitors could activate the animated mural that we call “touchwall”. The client chose to present the most important toys of the season on the mural. It was concluded to create a lively and attractive solution, very in the vein of the gameplay and the childish, so it was decided to resort to an interactive mural that would welcome and surprise as soon as a visitor entered. It started as an intense creative process after visiting the facilities several times and understanding the need to give a different welcome to the clients.
Together with the communications agency VDV, an interactive showroom installation for the multinational toy company Hasbro was presented.
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